Exhibition Stands - Planning to Succeed

Choosing the Right Event The most critical decision you will have to make when exhibiting at a trade show is finding the correct event; you want one that will be filled with potential customers. Finding the right show to display at might not be as simple as you think; if you have a brand new sports shoe, than a sports exhibition may be a better choice than a shoe show. Another extremely important factor will be the venues location to your business base, if it is 100’s of miles away then transporting you, your staff, exhibition stands and furnitures may just not be worth the expense. Exhibition stand design company in Hamburg

Your Exhibition Stands Posistion One you have chosen the correct a show for your business, you should attend a show before to your own to look over the venue floor; this will allow you to acknowledge potential dead zones where the flow of visitors will be likely to pass.

Ideally you want your stand placed in a prominent area with a lot of passing traffic. Promote Your Attendance The more people who know about your company’s attendance before to the show the better; you want people to actively search for you and take an interest in your products or services.